If you don't know what Poshmark is, Poshmark is an online consignment store with hundreds and thousands of users selling second hand clothing, shoes, jewelry, makeup, purses & more for unbeatable prices that you can even negotiate down from time to time. Poshmark has been changing and revolutionizing the retail and fashion industry with its unique community & mission to stay true to their weirdness (which I LOVE). They started out doing consignment (and still do, obviously), and just as of recently (which you may have realized if you've seen any of my posts as of lately about my boutique) they started a "boutique" segment on their app that is specialized in selling all new and never been worn clothing items with a variety of different sizes, colors, and styles. Poshmark is a diamond in the rough. And it's a tool that a lot of people don't know can actually make you a LOT of money if done right and with the right guidance. I started up my Poshmark in 2013 when it first came out. I sold almost everything I listed and it sold with little to no effort at all. It was one of those things where I really had NO clue what I was doing but it was happening so I was cool with it. But for like 2-3 years I fell off and didn't really give it a second thought because you know... Life happened and fashion was a thing of the past (at the time). I was at a point in my life where Yoga was everything I lived, breathed, ate, slept and shit. So selling my closet items was something I probably should have done since I was wearing nothing but yoga leggings and tank tops or bathing suits since I was living in Miami, but I didn't because I'm a greedy bitch with my clothes. I won't wear something for 2 years and still refuse to sell or donate it because I MIGHT decide to finally wear it next week (which I know won't happen but shut up. No one needs to know).
Moving on, making my long story short- I partnered with Poshmark & launched a boutique. Now, ever since this happened (launched March 3rd 2017) I've learned a LOT from their team over at Poshmark as well as the owner himself. They have put so much faith and belief in my brand and it's taken me to another level in what I see for my future. And I wanted to educate and share what I've learned so far with you guys so if you want to or were thinking of starting your own boutique or simply selling your own closet items, how can you get the most out of it and see the best results. Lets get started shall we?
1. SHARE SHARE SHARE
This is something Poshmark reiterates ALL the time to every one and the message should not be taken lightly or ignored. Sharing is the biggest task on this post. When you share, you're not only showing interest, but you're networking, advertising, befriending, showing kindness & generosity for others, as well as exposing yourself to potential sales. All. In. One. Click. It's seriously that easy. But whats the catch? There are no bots doing this sh*t for you girlllll. You have to take the time to do this yourself, and to see real results, you should be sharing as many as you can for as long as you can possibly manage. The more you share, the more you'll sell. Think of it this way (for motivational purposes) for every 150 shares, you get one sale. This is obviously with cushion, but it gives you idea of how much you should be sharing if you want to make sales.
And heres a little secret: if you want to speed through shares so fast you wont know what hit you, do it on a computer under the "women's" section of new listings. It's like lightning. When you share on the phone app, it can be a bit slow. But to conserve time and pack more productivity into your time sharing, use a computer and log in to your account there. And get to sharing. Thank me later.
2. THINK OF YOUR COVER PHOTOS AS A STOREFRONT
When "Poshers" (as we like to call Poshmark users) come across your page, like Instagram you have to be quick to leave and valuable impression in their mind about your brand for them to keep looking, start sharing, like & eventually buy your listings. If you have terribly lit, not clear, and blurry photos that aren't consistent or aren't aesthetically appealing, then Poshers are going to keep it moving and you won't have much movement on your page. The key word in the title is "storefront". Why? Well, what kind of stores would you rather go into? Ones with little to no inventory in them, dusty, ugly, not organized window? Or a clean, aesthetically planned and gorgeous visuals with a full store of similar style clothing? I thought so. Continuing on, most importantly, you have to list at least 10 things or more to keep people interested. If you have only 2-3 listings up, it's just not enough variety and your closet looks empty. And people don't like non-variety, or empty closets on Poshmark. Remember, we're trying to get you to Posh like a MF BOSS. Anything below 10 listings is not boss girlfriend. Lets get you to the next level. K? K.
3. COMMUNICATE WITH YOUR COMMUNITY
Poshers LOVE community and communication. On your page, you will have a "Meet your buyer/seller" listing as well as almost every other Poshmark member on the app, and this is where you can get to know your followers and the people you follow. Tell them how much you love their closet & style, and don't be afraid to tell them how gorgeous THEY are! Make friends, gain trust, and you might just gain some customers too. A lot of the Poshers in the community are closet and boutique owners who have thousands if not MILLIONS of followers, and when you show extra love, they will share your listings with their following! Which is huge for people trying to grow. It's a blessing 🙏🏼 So put yourself in the position for that to happen by being apart of the community and communicating with your circle! It will make all the difference.
There will times where when you post a listing, and people will have lots of questions. ANSWER THEM ASAP. And I mean ASAP. When people want answers, and are interested in your listing, that means they want to potentially buy. But in 30 minutes, you could easily be news from 30 minutes ago. And not relevant to their life at all, what so ever, any longer, ever again. Straight up. So, if someone has a question that you can answer at that very moment (mid ice cream binge or not), don't leave them on read like you left your boy Joey last night when he wanted to Netflix & Chill. Just answer the lovely lady trying to Poshmark and Pay You. Such an easier conversation than Joey.
EXTRA BROWNIE POINTS: Poshmark has events from time to time and theres a HUGE one coming up very soon called "POSHFEST". You MUST go and be apart of the whole shebang babe! Not only will you network and meet a million people, but these events are SO much fun and full of good vibes, food, drinks, give aways, and so much more. Head over to Poshmarks Blog to learn more about their events and POSHFEST :)
4. DESCRIPTIONS & DETAILS
So, this is where you can lessen the amount of questions you'll end up getting by answering the questions before they have the chance to ask them, by including them in the description. A lot of Poshers have trust issues with pants, dresses, skirts, and jackets. Take my word for it. This has to do with the fact that todays M is actually a S. And every clothing brand and designer makes up their own sizing rules apparently. And according to Poshmark, when you buy an item you can't return it just because it didn't fit. It has to be listed as the wrong size than what the tag says when you receive it worst case scenario for the "sizing" being wrong as a reason to return it. So a lot of Poshers go old school and ask for inseams, shoulder sizes, lengths, thickness, and so on. Not just if the item is small or medium. But actual numbers. Like from a ruler. Like the ones you used in middle school. But a measuring tape for clothes, instead. It's terrifying. I know. So the descriptions you put under your items should be as descriptive as possible and detailed to the inch/centimeter before you list it for the world to see. Luckily, if you have a boutique, you can post a sizing chart for your clothing items that you bought from Poshmarks "Wholesale Portal" instead to make matters easier for yourself. It's pretty epic. So get your brain prepped to actually describe things in words y'all. Instagram has made this a dormant skill in most of us. Just a heads up.
5. TAKE OFFERS / DISCOUNT YOUR BUNDLES
This is one of the most amazing and unique things about Poshmark. People can negotiate on the items they're interested in! Some people won't take offers, and some will, but the point I'm trying to make is you can list your listing for a little more than you initially wanted to price it at, and announce that you're taking offers. Then when someone puts in an offer for your listing, you can either counter-offer it and negotiate, or just accept it and the item is sold immediately. No questions asked. It's pretty amazing considering you can't negotiate on any other website for brand new clothing. It's better than E-Bay.
As far as bundles go, bundles are when the buyer wants to buy 2 or more of your closet items at once. And for the seller, the back end of that is customizable. You can discount a bundle of 3 or more at 15% off they're entire order or 30% off! It's up to you! And because of that, you can sell more to people simply due to the temptation of an unbeatable deal they most likely won't find anywhere else. Use these tools you're given to help drive sales and gain a following.
6. SHARING YOUR CLOSET / BOUTIQUE ON SOCIAL MEDIA
You are going to want to make Pinterest and Facebook your best friends. Especially Pinterest. Poshmark claims that Poshers who list their items and share them on Pinterest have a 45% more chance at selling than if they didn't post on Pinterest. And the amazing thing about this is that your Poshmark is directly linked to your Pinterest when you share and post your listings! Amazing.
7. MULTIPLE PHOTOS, DIFFERENT ANGLES
You can add up to 8 photos on Poshmark when you post your listings. So make sure you get front, back, sides, any damages (if any), detail shots, a display photo which can be on a person, mannequin, flat lay, or on a hanger, which ever way you want to present your item, just make sure you get all angles so that you don't have to go back and get more photos for people when they ask for them (which will happen). So make it happen captain!
I also like to edit my photos (lightly) with the VSCO app on my iPhone. I know filters look cool and you can't help yourself sometimes, but you don't want to heavily filter your photos due to the fact that it could alter the color or material being seen in the original photos. Which could ultimately lead to confusion and dishonorable selling. You want to be as honest and as clear to your Poshers as possible. Just a heads up :)
8. MODEL YOUR CLOTHING YOURSELF (if possible)
I know, you're probably selling those pants on Poshmark because last year was the year of the Margherita Pizza and they don't fit anymore, but maybe you have a photo of them on when it was the year of the smoothie & 24 Hour Fitness? Or maybe you have a friend that can fit into them to help you out! But you want to show your items on a body as much as possible so people can visualize how it would fit them. It's an amazing selling point and a great way to sell fast. If you cant, it's okay. But this IS Poshmark 101 for Posh Bosses. Posh Bosses model their own closet. You wanna sit with us right? Okay then. WERK B*TCH.
9. POST & SHARE IN THE PARTIES
PARTAAYYYYYSSSS. Not like raging at your parents vacation home while they're at home and you're on vacation type parties but more like post your closet items in a specific categorical online virtual party so people can shop a full category at once. For instance, "Nothing But Denim Party". This is where instead of sharing to your "followers", you'd share to the "Nothing But Denim Party" to thousands of denim obsessed strangers. Its genius & super helpful to people who like to move inventory. But the catch is, actually sharing when the alert pops up in your notifications when the scheduled event starts. They are all scheduled a day in advance and you are invited to them. Your notifications will alert you when they start, and just take a second out of your extremely busy day doing nothing to share it. THAT SIMPLE. Share more than once! You might make a sale or two. BOOM. Posh Bosses love to party.
10. SHARE YOUR OWN LISTINGS A FEW TIMES A DAY
This is something I had no idea you could even do when I first started and I literally learned about it like 6 months ago. You MUST share your top listings on your page at least 2-3 times a day to your followers & parties to get maximum exposure. Don't let a day go by where you don't share your own listings, even if thats all you do. Don't let these people forget who you are. LET. THEM. KNOW. And share. Share. Share. It will keep your listing in the front page of all your followers and tell your new followers what you got in your closet. Don't forget your older listings either, but just push the items you really want out by sharing them daily.
11. PACKAGING MUST BE ON POINT AND CUTE AF
PACKAGINGGGG. So important. Like, why can't you just stuff a padded envelope and ship off with no cute sh*t wrapping it up into the most perfect package ever? Uhh... Because plain is LAME. And Poshmark is all about embracing your weirdness and unique brand! And I don't know about you, but when I get an order on Poshmark, I become so grateful and feel so full of gratitude. These people download an app full of millions of people (strangers at that) and different items to choose from, and somehow their destiny lead them to land on my page, trust my brand, and love something so much to buy from me. On Poshmark there are thousands of major brands. But when you have your own brand that doesn't have that much recognition and you're just a baby in the fashion retail world, that one order means so much to us. So with that being the case, I take extra special care of the packaging to make sure it's gorgeous, it smells good, it's neatly folded and packaged so it's safe, along with freebies (if available) and a personalized, hand written note thanking them for their purchase along with inviting them back to my closet/boutique in the future. I do this because I'm not only original AF, but I love making the receiving party feel loved, appreciated and special as well because we all need a little bit more of that in our lives.
I recommend keeping your home smoke free, washing your closet items fresh, steaming them and folding them nicely as compact as possible. Spritzing it lightly with a perfume or mist to make it smell amazing, and wrapping it with colored tissue paper. I say go to vistaprint.com or UPrinting.com as well and get a small deck of promo postcards that you can get pre-designed for your closet and write on the back a thank you note. Stick that in there with a copy of their invoice, and possibly (if you can) throw in a small sample sized lipgloss or nail polish, or maybe a small perfume sample just as an extra token of your appreciation to your package especially if they bought more than one item. And people just love freebies yo. Am I right???? So why not?!
So this concludes my Poshmark 101 and I hope you all can take something from this. I wish I could have had this when I first started. It would have launched me into the next Posh world. But I learned the long and hard way. (That wasn't meant to be a sexual pun but now it is since I'm pointing it out 😃) Anywho: Make sure to check out my very own Poshmark Boutique by clicking HERE! I promise you're going to see results if you apply these 11 steps to your Poshmark checklist. Also, make sure to check out their wholesale portal once you sell 10 items! You can buy brand new pieces in bulk at wholesale pricing and sell it for 3 x the price on Poshmark (and it'll still be affordable), but you're making hella MULA! Now, you're a Posh Boss lil mama.
Love you guys ❤️ Happy Poshing xo